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White Hutchinson Leisure & Learning Group, Kansas City, MO, USA

Are you marketing the way you were a decade ago? Don't you know marketing is dead?

According to a recent blog at Harvard Business Review (blogs.hbr.org/ cs/ 2012/ 08/ marketing_is_dead.html) , marketing is dead. In the article, business consultant Bill Lee flatly states, “... in today's increasingly social media-infused environment, traditional marketing and sales not only doesn't work so well, it doesn't make sense. ...traditional marketing isn't really working anywhere.”

The evidence bears him out. In 2012, the most important factor in making a purchase, according to 86% of consumers, isn’t TV commercials, or billboards, or newspaper and magazine ads. No, it’s search engine results (check out this article from Inc. Magazine (www.inc.com/ news/ articles/ 201102/ half-of-consumers-combine-search-and-social-media-for-help-buying.html) ). What this means is that Google, Bing or Yahoo! is now your center’s best friend.

To learn more about what all this means and about the new rules for consumer purchase decisions and brand engagement, check out this article from Fast Company (www.fastcompany.com/ 3000668/ are-you-branding-its-1992) .

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